Although engagement of the low-income students increased since the introduction of inclusive policies in the post-apartheid higher education in South Africa, inequality of access, participation and achievement still persists. While focus has been on increasing enrolment and addressing students' concerns in universities, little attention has been…

The Australian Government decision in response to the Bradley review to introduce a demand-driven funding model for undergraduate university places from 2012 was met with mixed reaction across the higher education sector. The removal of caps without subsequent fee deregulation is considered by some to be unsustainable. Opinions suggest that…

Despite the number of arguments in support of or against the value and relevance of historically Black colleges and universities (HBCUs), there is little literature that takes an in-depth look at the diversity among HBCUs and the students who choose them. The purpose of this study was to explore the college choice motivations and academic…

This study examined differences in ratings between students in a metropolitan university system and traditional university freshmen on a set of factors that influence college choice. Data in regard to factors influencing college choice was collected from a sample of 1,795 University of South Florida (USF) freshmen and 1,108 USF students at various…

The way that students structure the colleges they choose among in a particular educational market is analyzed with a sample of 408 locally-college-bound high school seniors from 16 area schools. In January and February 1985, the College Image Questionnaire was administered to the seniors. The students judged the similarity (psychological distance)…

The problem of improving the quality of incoming college students and practicing fairness in admissions was studied at Boston College. The study sample was over 2000 accepted applicants who completed an admissions questionnaire. A systematic admissions procedure is described that provides an index of applicant "quality," and the rating…

The inquiry pool represented by prospective college applicants who seek information from the institution and a marketing response that has been implemented at Boston College are considered. It is suggested that researchers may trace specific individuals from the inquiry stage through application to the final college choice. To benefit from an…

The contribution of high school guidance counselors during the information and inquiry stages of students' selection of a college was assessed. A statewide population survey of all high school counselors in New York yielded 660 usable responses (20 percent). Attention is focused on quality estimations of four criteria for 15 institutions. Quality…

A questionnaire administered to 1979 incoming freshmen at the University of North Carolina at Chapel Hill was used to assess the effects of educational maturity on college choice. Educational maturity is defined by the student's certainty about college major and career choice. Results show that strength of the major department is the most frequent…

This paper presents the results of a study that examined the relationship between parental income and students' college choice process, and identified factors influencing enrollment decisions of students from different income levels. The study found several statistically significant relationships between students' income and the college choice…

A study investigated the relative importance of certain college attributes to the freshmen of Ashland University, a small, private univeristy in Ohio. Five institutional characteristics were examined: availability and variety of financial aid, dorm life (living conditions and food quality), quality of education (quality of teaching, career…

An in-house market analysis was used to determine which resources in a small, private, liberal arts college influence prospective students to matriculate there. The purpose was to evaluate and improve the use of recruitment resources. The responses of inquirers, applicants (matriculating and nonmatriculating) and matriculators were compared on…

Factors that 1983 National Merit and National Achievement Semifinalists in Maryland felt influenced their college choice were studied. The 143 survey respondents were asked to indicate how important 22 factors were in the selection of a college. The factors covered items dealing with the characteristics of the college, efforts by the institution…

The extent to which students are well matched with the universities they attend was investigated. The outcome of the choice process was examined with cross-sectional data on students at two private (Northwestern and Chicago) and one public (Northeastern Illinois) Chicago metropolitan area universities. Between and within school variation in…

The college designations of over 5,800 recent graduates of 60 private secondary schools and the relationships between characteristics of these schools and the average selectivity of the colleges attended for each school were investigated. Aggregating all graduates, the data show considerable success in gaining admission to selective, prestigious…