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The Declining Significance of Historically Black Colleges and Universities: Relevance, Reputation, and Reality in Obamamerica
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Brown, M. Christopher, II – Journal of Negro Education, 2013
Historically Black colleges and universities are a unique institutional cohort in American higher education. These colleges have been celebrated for their achievements and critiqued for their composition at differing points during their collective history. This article addresses contemporary ebbs and flows of their relevance and reputation in the…
Descriptors: Black Colleges, Institutional Characteristics, Educational Change, Institutional Mission
IFLA General Conference, 1992. Presession Seminar on the Status, Reputation, and Image of the Library and Information Profession. Papers.
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International Federation of Library Associations and Institutions, London (England). – 1992
Seven papers are presented from the presession of the 1992 International Federation of Library Associations and Institutions (IFLA) conference dealing with the status and reputation of the library and information professions, which continue to suffer a lack of image in society. Suggestions for improving the status of the library and information…
Descriptors: Administration, Guidelines, International Organizations, Librarians
Prestige Factors Influencing Evaluative Level Reading.
Johnson, Linda L. – 1978
Prestige-suggestion, the effect that the prestige or reputation of a source has on a receiver, is the subject of this paper. Three research studies which have been done recently by researchers in reading are reported. These studies asked the following questions: If consumers evaluate products by means of reading store advertisements, will they be…
Descriptors: Comparative Analysis, Evaluation Criteria, Evaluation Methods, Evaluative Thinking
Images of Institutions of Higher Education.
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Hernes, Gurmund – Higher Education Management, 1993
This speech examines the image of the university as a powerful center of knowledge in the contexts of both the traditional university and the modern research university. The institution's role in thinking and research, personal growth, and social change are discussed, especially as these areas interrelate and can create an exciting intellectual…
Descriptors: College Environment, College Role, Educational History, Educational Objectives
Maintaining and Enhancing a College or University Image. AIR Forum 1982 Paper.
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Fram, Eugene H. – 1982
The use of marketing concepts to maintain and enhance the image of a university is considered. Over all, what is needed is a system for image assessment to provide a basis for image development. Without this system and its information outputs, misconceptions can enter the policy-making process at critical junctures, and the life of the institution…
Descriptors: Alumni, College Curriculum, College Faculty, Colleges
The Use of an Expectancy-Value Model in Studying a University's Image. AIR Forum 1982 Paper.
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Muffo, John A.; Whipple, Thomas W. – 1982
The use of an expectancy-value model, common to consumer marketing studies, in analyzing the market position of Cleveland State University was investigated. Attention was focused on showing how consumer attitude concepts and methodologies can be used in developing a strategic marketing plan. Six populations were identified as groups important to…
Descriptors: Academic Standards, College Bound Students, College Choice, College Faculty