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Surlin, Stuart H.; Maloof, Mary C. – 1977
This paper discusses the wide appeal, and the effect on the viewing audience, of traditional television soap operas. It reports on a comparison of role interactions, topics discussed by the characters, and types of topics and problems presented on the television program "Mary Hartman, Mary Hartman" with those presented on two traditional…
Descriptors: Audiences, Characterization, Content Analysis, Interpersonal Relationship