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Becker, Ann DeVaney – 1987
Post structural reader theories--i.e., theories that focus on the reader/viewer rather than the text as the creator of meaning--are considered in this paper in terms of their application to educational media research. Some key concepts of reader theories are defined as follows: (1) reading is the process of creating meaning while viewing an…
Descriptors: Decoding (Reading), Educational Media, Educational Television, Encoding (Psychology)
