A study examined (1) whether the public knows of the newspaper ombudsman and his or her role at the newspaper, and (2) probed the effects of calling a newspaper on public perceptions of the newspaper's interest in accuracy and correcting errors. Two telephone questionnaires were completed by 152 of the 438 persons who had contacted the ombudsman…

A study analyzed the relationship between reading in various community structures and where people shop for goods and services, and whether this relationship differs by the type of community in which individuals reside. Telephone interviews were conducted with samples of 100 or more subjects in each of 10 Minnesota communities, including a small…

A study investigated whether three types of journalistic material--news stories, news articles, and news reports--could be reliably distinguished from one another, and whether these genres had differential appeal to audiences. News reports are defined as succinct reports of facts, while news articles represent a more analytic form of reporting,…

A study was conducted to determine how readers regard the accountability of newspapers that employ ombudsmen. Subjects were 393 readers of Kentucky's "Louisville Times" and "Courier Journal." Both papers, the first American papers to hire ombudsmen, publicize the existence of the ombudsman in a daily column, and from 1974 to…

Noting that the impressions left by the large, bold type of newspaper headlines have frequently resulted in libel suits, a study explored the individual and interactive roles played by defamatory headlines and news articles in a reader's perception of the contents. Four separate versions of a news article and its headline were prepared by the…

Two hypotheses in a study examining the influence of a dominant piece of art on the salience of a news story for readers, thus affecting their agendas, were as follows: (1) a story with dominant art will increase a reader's issue salience more than a story without dominant art; and (2) a story with balanced art will increase a reader's issue…

A study was conducted to explore the influence of newspaper editorial campaign endorsements. The study examined the Louisville (Kentucky) "Courier-Journal," which tends to endorse Democratic candidates, and the Chicago "Tribune," which tends to endorse Republican candidates. It was hypothesized that readers would show higher…

Photography editors from three major newspapers and three former presidents of the National Press Photographers Association were surveyed to establish a framework for discussion of ethical questions concerning digital retouching of photographs and its impact on the credibility of photojournalism. Although photographs have been repaired, spliced or…

In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front pages were nearly identical, differing only in the kind…

Prompted by the lack of use and gratification studies that have concerned themselves with an examination of newspaper-related behaviors such as subscribing versus not subscribing, buying single copies versus not reading at all, and weekday versus Sunday newspaper readership, a study conducted a telephone survey of 543 persons to determine whether…

A study extended the investigation of readers' imaginative processes (spontaneous imagery and emotional response) to a new genre of texts: newspaper articles. A sample of 25 articles was randomly selected from a well-defined population of naturally occurring texts (articles with one or more subheadings and three to five paragraphs before the first…

By applying Kenneth Burke's concepts of Order, the Secret, and the Kill to the newspaper-audience-advertiser relationship, the narrow imagery that depicts that relationship only in economic terms can be counteracted. Burke's maps of hierarchy, mystery, and transcendence in human action allow the depiction of a complex meshing of patterns,…

A study investigated whether newspaper mug shots are perceived by readers as being positive or negative in tone and whether the mug shots that are selected match the roles of their subjects in accompanying stories. Twenty-three news and feature stories with associated mug shots were clipped from seven daily newspapers. Pictures and stories were…

The review of the literature related to newspaper reading presented in this paper provides a useful background to educators seeking to broaden their understanding of newspaper research and its implications for classroom practice. The research is divided into readability studies, readership studies, and cognition, comprehension, and text analysis…

Because newspapers have begun switching from evening to morning publication with increasing frequency, a study investigated subscriber response to change in publication time and in subscriber behavior over time. In follow-up to an earlier study on subscriber reactions to the conversion to morning publication of the weekday Eugene (Oregon)…