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Broughton, Valerie J. – 1986
The relationship between community college transfer students' experiences at an urban, doctoral-granting commuter university and their enrollment intentions was studied using Bean and Metzner's conceptual model of attrition for nontraditional students. Of 300 community college transfer students at a state-supported urban university who were…
Descriptors: Academic Achievement, Academic Aspiration, College Transfer Students, Commuter Colleges
Download full textMuffo, John A.; Whipple, Thomas W. – 1982
The use of an expectancy-value model, common to consumer marketing studies, in analyzing the market position of Cleveland State University was investigated. Attention was focused on showing how consumer attitude concepts and methodologies can be used in developing a strategic marketing plan. Six populations were identified as groups important to…
Descriptors: Academic Standards, College Bound Students, College Choice, College Faculty
