Many Mexican Americans regard "Azarcon," a lead tetroxide powder, and "Greta," a lead monoxide powder, as desired medical treatments for empacho, a perceived intestinal blockage. The folk medicines, available in Mexico but not in the United States, can cause lead poisoning, which can result in brain swelling, coma, permanent…

To document the effects of television public service announcements (PSAs) in a community setting, a public service campaign was designed and implemented to stimulate awareness of and behavioral response to problems of hypertension among urban Mexican Americans in Houston. Three pretested Spanish language PSAs were designed to motivate the audience…

As a result of a survey of 2,322 Houston adults, a nine-phase methodology was used to design a program of public education about cardiovascular disease (CVD). Survey results indicated that Mexican Americans were significantly less knowledgeable than Anglos concerning the impact, nature, and control of CVD. Many Mexican Americans could not…