A listener's inferences about why speakers say what they do can influence what the listener remembers. Psychologists studying memory for discourse have neglected to give attention to the source of the information to be remembered. In a study to determine what effects adding information has on remembering initial discourse, subjects listening to…

A random sample of 138 adults was assigned to view one version of a news program in their homes to compare recall of news given by a television newscaster with recall of that provided by a frequently used form of videotex. Both the standard newscast and the cable newspaper gave the viewer no opportunity to select information. News stories were…

A study examined the status of research on effects of pictorial advertising and areas within the field which need additional work. The method of investigation was based on a model of memory, incorporating emotional, semantic, and episodic processing of information--focusing primarily on constructing a preliminary taxonomy of visual stimuli, a…

A study was conducted to examine the hypothesis that the distracting nature of incidental information inherent to television news, combined with the absence of headlines, might result in television viewers remembering less central and more incidental information than they would when reading a newspaper article that uses headlines to condense the…