An examination of several association publications reveals a dearth of research-based periodical literature which addresses the needs of the media manager. The Division of Educational Media Management Newsletter is cited as the most directly applicable source of information for the media manager, although the articles in this publication are not…

Several needs were identified at Iowa State University for a second level media course for undergraduate education majors. For students, these needs included more in-depth media training and earlier contact with public schools. For teachers, these needs included on-target teaching materials and instructional development assistance. To meet these…

Problems of administrative and faculty understanding of computer use in schools are discussed. Administrators are said to need to know more about computers and to help the faculty overcome misapprehensions. Administrators are urged to create computer-assisted instruction projects in their own fields, as a means of becoming better acquainted with…

The Delphic Technique utilizes a survey format with multiple rounds of questionnaires, sequential statistical feedback, and respondent anonymity. The principal objective is to use expert opinion to refine predictions about the occurrence of future events. An open-ended questionnaire was sent to 200 subjects selected from the membership of the…

Responsibility for media services in secondary schools has received little attention in discussions of media use in those schools. If education authorities agree that the media center is indispensable and it has a philosophy and policy to this effect, then attention must be paid to who should take responsibility for media services. The education…

The practices of media personnel regarding the duplication of copyrighted materials were studied through an opinionnaire designed to elicit responses (yes/no/perhaps) to 24 hypothetical work situations involving the possible duplication of seven categories of copyrighted media: film, filmstrips, videotapes, records, audio tapes, slide/tape series,…

The American Association of School Librarians (AASL) supports the development by media specialists of the competencies and skills they need, whether derived from training in general and professional education, or from media specialization. The "Certification Model for Professional School Media Personnel," developed and designed by an…

Using a panel of 50 experts in media and/or teaching, this study identified 69 educational technology competencies perceived to be related to teaching effectiveness. The questionnaire developed from the initial investigation (the Inventory of Teacher Competencies Related to Educational Media) was used with representatives from 26 institutions of…

A media program should be developed and integrated into the curriculum at the same rate as print material. Because media are a useful educational aid and should be an extension of the curriculum, the instructional specialist of the future will be a media specialist who can coordinate curriculum and media and also design instructional methods…

The Open University of Great Britain is an open-enrollment, home-based institution in which the majority of the instruction is conducted via broadcasts and correspondence. The student is required to interact with printed materials, broadcasts, tutors, counselors, assignments, cassette recordings, experiment kits, etc. The choice of media is…

Seven speeches presented during a Maryland inservice program for educators in charge of school media programs deal with public relations and instructional technology. The first presentation emphasizes the need for public awareness of media programs and materials. This is followed by two related articles: a review of basics for an effective public…