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de Beer, Arnold S.; And Others – 1996
For South African media and its audiences, as well as news researchers, the democratization developments in South Africa since April 1994 also offer new opportunities in the field of news flow studies. To answer the question "How are South African mass media portraying Africa and the rest of the world in the post-apartheid era through the…
Descriptors: Audiences, Content Analysis, Foreign Countries, Mass Media Role
Katz, Helen – 1989
Despite longstanding interest in cable television regulation, little has been investigated concerning crossownership of cable with other media properties. A study examined the issue from economic (antitrust) and First Amendment (diversity of sources) perspectives. Data on where the cable companies' franchises were located and in what other media…
Descriptors: Cable Television, Information Sources, Mass Media Role, Media Research
Willinsky, John – 1988
To examine the role that items on the list of "What Literate Americans Know" (developed by E. D. Hirsch, Jr.) plays in the nation's literacy, a study conducted an electronic search of "The New York Times" to establish the frequency of occurrence for a sample from the list. A random sample of 424 terms (9% of the total list) was…
Descriptors: Content Analysis, Mass Media Role, Media Research, Newspapers
Jung, Donald J. – 1989
This paper focuses on the experimental findings of Shanto Iyengar with regard to media agenda-setting and a theory of priming, summarizing his work across time. Following an introduction, the next section briefly reviews five of Iyengar's experiments on agenda-setting and priming, giving an overview and conclusions for each. The final section, a…
Descriptors: Agenda Setting, Audiences, Communication Research, Mass Media Effects
McLeod, Douglas M. – 1989
A study examined the effects of several structural and individual variables on the perceived role of the media by media representatives and the general public. The focus of the study was on public perceptions of the media as "watchdog," but the images of the media as "guide dog,""rabid dog,""lap dog" and…
Descriptors: Attitude Measures, Audience Response, Community Attitudes, Mass Media Role
Ferrante, Karlene – 1988
Sexism and racism in advertising have been well documented, but feminist research aimed at social change must go beyond existing content analyses to ask how advertising is created. Analysis of the "mirror assumption" (advertising reflects society) and the "gender assumption" (advertising speaks in a male voice to female…
Descriptors: Advertising, Feminism, Mass Media Effects, Mass Media Role
Caudill, Susan – 1989
Albert Einstein and the Emergency Committee of Atomic Scientists (ECAS) conducted a reform-based public communication campaign for the international control of atomic energy after the Second World War. The Committee raised funds and sought publicity for its proposed solution to the problem of war and the management of peace. Its solution was the…
Descriptors: Disarmament, Mass Media Role, Media Research, Models
Salwen, Michael B. – 1988
The rapid pace of improving relations between the United States and the People's Republic of China during the late 1970s has been well scrutinized by mass media scholars, but most of the research has focused on the press coverage emanating from the United States, the People's Republic of China, and Taiwan, the major nations involved in…
Descriptors: Foreign Countries, Foreign Policy, International Relations, Mass Media Role
Terrorism and the Crash of KAL Flight 858: A Comparison of U.S. and South Korean Newspaper Coverage.
Salwen, Michael B.; Lee, Jung-Sook – 1988
A case study compared United States and South Korean press coverage of the crash of the November 29, 1987, Korean Air Lines (KAL) flight 858, to examine how the press reported the terrorism angle before evidence supporting the charges of terrorism was uncovered. Stories dealing with the crash reported in four prestigious United States newspapers…
Descriptors: Case Studies, Comparative Analysis, Foreign Countries, Mass Media Role
Ortizano, Giacomo L. – 1989
This paper analyzes the relationship between the press and professional wrestling. It examines professional wrestling as a business and the conflicting goals of the promoters and the press. The paper focuses on how the press covered the most widely viewed professional wrestling show of all time, WrestleMania III (looking at newspaper coverage…
Descriptors: Mass Media Role, Media Research, News Media, News Reporting
Caudill, Edward – 1993
The eugenicists of the 1920s and 1930s aggressively pursued media attention and sought policy change for their cause of improving the human race by selective breeding. Eugenics gained momentum in the United States when the American Eugenics Society (AES) was organized in 1921. Policy formation and information dissemination were central to the…
Descriptors: Case Studies, Higher Education, Mass Media, Mass Media Role
Van Mersbergen, Audrey – 1992
This paper examines ways in which the magnitude and critical import of the Thirteenth World Festival of Youth and Students (a week-long festival held approximately every four years, where tens of thousands of young people gather in the name of peace and friendship) was "distorted, diminished and suppressed" by coverage in the mainstream…
Descriptors: Foreign Countries, Higher Education, Ideology, Mass Media Role
Frohlich, Romy – 1993
A study investigated what kind of expectations former GDR (German Democratic Republic) journalism students have about their futures as journalists and what their general perceptions of journalism are. About 80 journalism students in their last semester at Leipzig University were administered surveys during the two days directly preceding the…
Descriptors: Foreign Countries, Higher Education, Journalism, Journalism Education
Hellweg, Susan A. – 1988
This paper provides a selected review of political candidate campaign advertising studies from the political science, mass communication, advertising, and political communication literature. The paper examines the literature in terms of research pertaining to (1) candidate advertising content (commercials for male versus female candidates and for…
Descriptors: Advertising, Communication Research, Content Analysis, Mass Media Role
Oseguera, A. Anthony – 1986
This paper examines the Philippine transition of power as a communication event where the role of the print and electronic media is juxtaposed to cultural and political-economic determinants. The paper attempts to describe the similarities and differences between culture and communications in the Philippines and the United States. An…
Descriptors: Elections, Foreign Countries, Information Dissemination, Mass Media Role