Research suggests that individuals who were never heavy, were once heavy but lost weight, or who are currently obese can be differentiated by physical self concept, number of hours spent in various activities, and the hierarchial reinforcement value of different behaviors. Subjects (N=99) completed the Tennessee Self-Concept Test, the Self-Control…

This paper examines the history and future of health education. Data from an American Cancer Society study exemplify how well-designed, carefully conducted research can impact current understanding and future decisions in health education. Health educators' roles in making health education a national priority are discussed. (SM)