In the latest BCES Conference Book ("Education in Modern Society," BCES Conference Books, 2018) a study was published which presented Hungarian legislation on the field of education. It is clear that the legal framework serves the interests of the government. The Fundamental Law of Hungary does not guarantee the fundamental right to…

Based on the premise that large newspaper chain ownership can threaten a diversity of ideas, a study investigated the extent to which individual newspapers' editorial autonomy may be damaged by chain ownership as reflected by presidential campaign endorsement patterns. Data for this study were compiled from "Editor & Publisher"…

Amos Kendall's place in journalism history rests largely on his service as a journalist turned government official in the two administrations of President Andrew Jackson. Historians have claimed that Kendall was an influential journalist of the "partisan press" era, but they have provided little documentation. That documentation has been…

Political campaigns are major, high-budget marketing efforts, but because they are usually managed by people with little training in either marketing or communications, they fail to persuade voters to vote in the desired way. Political targeting can be treated as a segmentation problem, one of identifying and responding to the specific qualities…

The relationships among mass media, interpersonal communication, and voting behavior were explored in a two-stage panel study of 141 respondents during a 1974 Illinois congressional election. Analyses of perceived exposures to mass media and to interpersonal communication were interpreted as supporting Rogers and Shoemakers' (1971)…

This study examined partisan elections in large urban school districts in Canada. It investigated the extent to which the existence of political parties in a school board election serves to aggregate the educational attitudes and opinions of candidates. Also, it investigated the extent to wbich political parties aggregate differences in the…

The purpose of this study was to identify the critical factors in board candidates' success or failure in the 1975 New York City community school board elections. Data from questionnaires answered by 208 candidates were analyzed according to the Tri System Model, an analytic framework that identifies the significant subsystems of a power system…

In this study, two dimensions of political decisional agenda (the elements which relate most to voting decisions) were examined: the number of items on the agenda and the content of the agenda items. Data were gathered in a study of the 1974 congressional election in the five largest counties of Illinois' 24th Congressional District. A total of…

A study examining voter responses to mug shots in newspapers found that they have a significant effect on a candidate's success in an election. The study was conducted after an Alton, Illinois, newspaper featured a full-page article on five candidates running for mayor, all but one of whom appeared dressed in a suit in a professional "mug…

A study examined the evaluative structures employed by voters in making decisions about political contenders, specifically as a function of the level of the election involved and the incumbent-challenger status of the candidates. Data were obtained by questionnaires administered within two weeks prior to the 1984 general election to 550…

This report of a study investigating the advertising strategies of various senatorial candidates and their results presents a trend analysis of GOP Senatorial advertisements aired on television throughout the United States during the 1984 national election campaign. One hundred and one campaign spots from all geographic regions were examined in…

Some of the similarities and differences in the news media coverage of the United States presidential campaign of 1980 are discussed in this paper. Among the differences related are the loss of the symbolic power of tbe primary elections, which forced the media to look for significant trends elsewhere; the mixture of politics with the…

Data collected as part of a larger survey that focused on the 1978 gubernatorial race in New York State were used in a study of political advertising and media credibility. Specifically, the study examined the factors that influence an individual's rating of the helpfulness of political advertising and related these factors to voting patterns. A…

The method of campaigning politically on television has changed markedly between 1952, when speeches by candidates were the prevalent mode of television campaigning, and 1972, when 60-second and 30-second spot announcements had almost replaced broadcast addresses. However, studies show that spots do not constitute an important source of political…

This paper investigates the relationship between the demand-response behavior of school boards and incumbent school board member defeat. Demand is defined as public demand as operationalized by social, economic, and political indicators (listed in Appendix A). Response is defined as school board response to public demand as operationalized by the…