This study investigated what changes in the television-personality and presidential images of the candidates would occur among first-time young voters due to the first presidential debate. Subjects, 116 18- or 19-year-old students at Purdue University, completed semantic differential forms, before and after the debate, which rated the concepts of…

Studies focusing on televised presidential primary debates include four prespectives. From a historical perspective, televised presidential primary debates have increased slowly from 1956 through 1980. With the 1975 Federal Communications Commission ruling that independently sponsored campaign debates were news events exempt from "equal…

A study was conducted to determine the cognitive effects on viewers of the debate between vice-presidential candidates George Bush and Geraldine Ferraro. Adult passengers (N=468) on the Washington State ferries were interviewed, 191 before the debate and 277 afterward. Of those interviewed after the debate, 168 reported watching the debate and 108…

In partial replication of an analysis of the 1976 presidential campaign debates, two researchers analyzed the debate between Republican presidential candidates Ronald Reagan and George Bush (Houston, April 23, 1980) for its visual features, (amount and type of camera shots). The visual categories by which camera shots were coded included…

All of the television camera shots in the three Ford/Carter presidential debates were studied according to type, frequency, and duration to determine whether the images presented by the camera could have influenced the audience's perception of the candidates. According to the debate rules, each candidate was allowed three minutes to answer a…

A study analyzed the visual content of the 1984 New Hampshire and California Democratic candidate debates to determine how Jesse Jackson was portrayed by television. The New Hampshire debate was chosen because it offered the first opportunity for Jackson to be heard and compared to the other, more media-prominent candidates. The California debate…

A study examined the particular variables utilized in argumentative spots (political advertisements that attempt to tell the audience where the candidate stands on particular topics) of the 1984 GOP senatorial hopefuls, in an attempt to ascertain if any advantages were manifested in different commercial patterns in content and format of the ads…

In an effort to discover the effects of mass media on viewer perception of candidates' positions, tests were administered to 10 to 12 families at each of five locations across the country immediately following each of the 1976 Carter-Ford debates. Sixteen statements were drawn from the presidential platform of each party and each statement was…