NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 3 results Save | Export
Brouwer, Anne – International Association for Development of the Information Society, 2016
A significant problem arising in discursive green marketing practices is the growth of greenwashing; companies providing irrelevant, exaggerated or false information regarding a product's sustainable qualities. This has given rise to a number of issues yet has so far fallen short of being rigorously investigated. In this study, focus group…
Descriptors: Advertising, Reputation, Focus Groups, Corporations
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Matthews, Paul – Information Research: An International Electronic Journal, 2015
Introduction: This study looked at the effect of community peripheral cues (specifically voting score and answerer's reputation) on the user's credibility rating of answers. Method: Students in technology and philosophy were asked to assess the credibility of answers to questions posted on a social question-answering platform. Through the use of a…
Descriptors: Credibility, Heuristics, College Students, Computer Science Education
Kirkhorn, Michael J. – 1981
Virtue in journalism implies a clearsighted expansion of outlook and requires determined attempts to cross boundaries separating the journalist from society, journalist from subject, journalist from journalist, journalist from ideas, journalist from sentiments and feelings, and journalist from "inner abundance." Some of the requirements for the…
Descriptors: Credibility, Integrity, Journalism, News Media