Cost accounting for audiovisual productions should include direct costs, and, in some cases, the media administrator may have to calculate a per-hour surcharge for general operating overhead as well. Such procedures enable the administrator to determine cost effectiveness, to control cost overruns, and to generate more staff efficiency. Cost…

Intended to provide a frame of reference for a symposium on automated aids to instructional design and development (ID), this paper accomplishes three tasks: (1) it outlines problems encountered in ID--e.g., complexity of curriculum planning and instruction development, quality maintenance in the ID process and products, and cost effectiveness--in…

The educational problems of the United States have reached critical proportions, particularly if the nation is to maintain leadership in high technology industries. This document explores the promise technology offers for improving instruction and broadening alternatives for instructional delivery. The author considers how technologically assisted…

This is the summary of a larger paper describing the evolution of a mediated elementary accounting course at the University of Wisconsin-Stout. The course was initially developed as a 25 slide-tape lesson course which included 950 visuals and approximately 25 hours of instruction. One hundred students per semester took the course in the following…

This paper offers pragmatic guidance for designing effective distance education courses, including the need for designers to be aware of their educational aims, and the selection of different media and methods for effective learning. Discussion of a brief taxonomy of types of learning--knowledge, skills, understanding, and attitudes--is followed…

Education Service Centers do now or can constitute a significant delivery vehicle to help solve one of the stickiest issues facing the Texas Legislature--the equalization of educational opportunity. Remoteness, size of school districts, and taxable valuation all impact the individual district's ability to provide equal educational opportunity.…

Current research on the adult learner and on instruction through media has grave flaws, and reviews of research in five areas are needed to assist instructional developers and adopters in making wise decisions. These include a critical analysis of existing telecourse packages, as well as reviews of research on the motivation of various subgroups…

Though the use of educational radio has fallen from fashion, for three reasons it deserves reconsideration as a valuable educational tool: 1) it is economical, costing only a fraction of the required expense to deliver the same material via television; 2) the effectiveness of radio-based instruction has been shown to be equal to that of…

A multimedia software package, ASTOUND, has been used by the University of South Carolina (USC) Sumter in the development of lectures and support learning materials in a computer literacy course. A hardware setup, known as the Tech Commander, which provides immediate feedback for both students and instructor as work is being done in the lab, has…

Granted that live, interactive television can provide effective university instruction for industrial employees, the University-Industry Television for Education (UNITE) system, operated by the University of Minnesota, presents a number of problems for its industrial users. In reexamining their own commitment to UNITE and the sizable financial…

Multidimensional scaling was applied to the assessment of qualitative data relating to an optometry faculty's perceptions of instructional media. Results indicate that 35mm slides, overhead transparencies, and filmstrips were viewed as serving a similar function and as acceptable in terms of cost, need, and convenience. Television and 16mm films…

This report provides a description of the conceptualization and methods required to perform a cost effectiveness analysis in the field of instructional technology. The case study discussed involves a cost effectiveness comparison of four alternative systems for delivering continuing education instruction in management to several geographically…

In the first of four symposium papers, Clark reviews the research on learning from media and uses his argument that media comparison studies show no differences in learning attributable to any one medium over another to dispute recent research on computer-assisted instruction. He also takes the position that the media attribute argument (i.e.,…

Western Illinois University, the sixth largest university in the state, opened the GTE Electronic Classroom for use by faculty and students in January 1993. The classroom is a state-of-the-art visual presentation and electronic interaction facility that promotes the use of advanced technologies for large image video projection and discussion.…

Three major themes distilled from a review and analysis of research on learning from interactive video are discussed in this paper: (1) interactive video as an instructional delivery system, including research on instructional effectiveness, cost effectiveness, and instructor/learner attitudes; (2) principles of learning applied to interactive…