The colleges and universities in Taiwan are confronted with the following two problems: (1) The average youth (aged 15-29) unemployment rate is more than double the overall unemployment rate; and (2) Mainly affected by the low birth rate, the admission and vacancy rates of colleges and universities have increased, and fierce competition exists…

This paper aims to explore educational markets literarily -- in situ -- at quite unique 'real' market places, where buyers and sellers of educational commodities meet and negotiate values and preferences. Thus, the place we chose for this study was some of the 'school fairs' held in huge exhibition halls all over Sweden every year. At these fairs…

This paper investigates new ways in which prospective students are brought to campus for engaging activities offered by faculty. How they are viewed as being successful can provide further application toward student recruitment. [Paper presented at the Annual Meeting of the Northern Rocky Mountain Educational Research Association (NRMERA) (34th,…

There is a shortage of STEM (Science, Technology, Engineering and Mathematics) educated workforce in the US, especially among minority and underrepresented groups. Recruiting and retaining STEM majors has been a major problem for universities and community colleges for many years. The Computer Science department of University of Houston-Clear Lake…

This study seeks to extend the literature on higher education enrollment patterns during times of recession by examining patterns of enrollment and successful course completion in one of the world's largest higher education systems--the California Community College system. The data are drawn from publicly available data sources on the web. CCC…

The use of strategic long-range planning at Carnegie-Mellon University (CMU) is discussed. A structure for strategic planning analysis that integrates existing techniques is presented, and examples of planning activities at CMU are included. The key concept in strategic planning is competitive advantage: if a university has a competitive…

For an academic department to successfully compete for resources today, it must keep its enrollments up by actively marketing its courses. The "minimal marketing" strategy used in the past, where departments designed programs and simply waited for students to appear, is no longer effective. At Central Missouri State University the…

A study examined the amount of minority student participation in college debate teams and the Cross Examination Debate Association (CEDA) tournaments and minority success rates. Ten forensic tournaments from around the United States were selected and observed, and minorities were identified from tournament populations. Final result sheets and…

Notes the efforts of some universities to lure top professors from other universities. Reveals problems, such as raising the needed money and funding eminent scholars, and considers some positive aspects of the trend, such as the creation of new courses and emphases, and the clarification of priorities of a department. (EL)

Problems of collegiate athletics are identified: failure to prepare athletes for employment, underfinancing of women's sports, and inadequate athletic recreation for many students. A monitoring system on recruiting, financial aid, academic eligibility is suggested along with institutional cooperation to reduce the competitive pressure. (Author/MLW)

Current challenges to the nursing profession are examined, including changing health needs, health care providers and the cost and quality of their services, the recruitment, retention, and regulation of nurses, and competition. Implications for nursing and parallels with pharmacy are discussed. (MSE)

A Social Sciences Exposition and Fair has been conducted annually by Chesapeake College since 1978 as part of an effort to involve high school students and community organizations in competitive, academic events related to the social sciences and history, and to encourage faculty to participate in student recruitment. The first fair, held in…

The balancing of salary needs for financial resources requires that university administrators take a careful look at supply and demand factors in the academic marketplace when allocating salary funds to colleges and departments within a university. Quality academic programs can be maintained only if quality faculty members are attracted and…

The issues, organizational changes, and institutional reactions that colleges and universities perceive as associated with implementation of new marketing practices were identified in a review of the literature and interviews with officials from 25 institutions primarily in or near Los Angeles, California. Several trends were revealed: successful…