In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front pages were nearly identical, differing only in the kind…

State-of-the-art computers being used today for instructional multimedia products have monitors capable of displaying millions of different colors. Designers are given virtually unlimited control over the factors that govern the display of these colors. This paper examines how color is displayed on computer monitors and interrelationships with how…

This study examined the effects of color on information processing strategies of internal and external locus of control learners. Specific objectives were to: (1) examine the instructional effectiveness of two types of visualized instruction in facilitating achievement for students with different learning styles; (2) determine whether an…

As the use of computers has become more common in society, human engineering and ergonomics have lagged behind the sciences which developed the equipment. Some research has been done in the past on the effects of screen colors on computer use efficiency, but results were inconclusive. This paper describes a study of the impact of screen color…

A gender gap between boys and girls has been reported in computer usage. Graphics may play a role in bridging that gap because of their motivational value. The literature reports gender differences regarding graphic content, color, detail, size, and movement. Based on these findings, preliminary design guidelines for graphics in computer-based…

Screen designers for computer-mediated instruction (CMI) products must consider the motivational appeal of their designs. Although learners may be motivated to use CMI programs initially because of their novelty, this effect wears off and the instruction must stand on its own. Instructional screens must provide effective and efficient instruction,…