This paper investigates new ways in which prospective students are brought to campus for engaging activities offered by faculty. How they are viewed as being successful can provide further application toward student recruitment. [Paper presented at the Annual Meeting of the Northern Rocky Mountain Educational Research Association (NRMERA) (34th,…

By nearly all accounts, the Web has overwhelmingly become the primary resource for prospective students to research potential college choices. Using this medium, however, prospects are able to do their research independently and privately, without having to contact the institution via phone, mail or email to make a formal inquiry. Consequently,…

Discusses student reactions to college recruitment/admissions practices. Students indicated campus atmosphere, academic program and campus visits influenced the choice of a college. They want good information on which to make a decision and want to be treated as individuals. (JAC)

The effect of Rutgers University's merit-based scholarship program on attracting talented students, students' experiences at the university, and the provision of high quality education was studied. The university merit awards fell into four categories: Rutgers Presidential Scholar Award, five National Merit and five National Achievement…

A three-stage model of college choice is outlined, and research related to the model is reviewed. The first phase is a developmental one in which students determine whether they would like to attend college. For students entering postsecondary studies, the second stage involves gathering information about educational options. The third state is…

Community colleges must develop a more adequate information base in order to (1) present an accurate image to the community in terms of the quality of the education available and the value of a degree, and (2) provide the kinds of information that will enable prospective students to decide whether to attend the institution. This paper describes…

This paper argues that a typical use of regression models to target student recruitment efforts is theoretically unsound and may therefore be operationally inefficient. It presents results from a study using a predictive model to identify the prospective students on whom recruitment efforts have the greatest impact. The model uses four kinds of…

Presented are several of the techniques that have been used as part of a comprehensive market research program at Carleton College (Northfield, Minnesota). The basic focus is on regional segments in Carleton's applicant pool. Carleton's position in the market is examined in relation to selected types of schools with which it competes for…

The theory that a trajectory of adult student participation exists in college was tested in a multi-institution setting. The theory posits that the typical flow would begin with noncredit enrollment and culminate in matriculation. The study was conducted at a suburban community education center serving as the host site for credit courses from a…

A study was conducted to help discern the relationship between various student recruitment activities and enrollment. A set of 10 recruitment activities utilized by the office of admissions at a private selective undergraduate institution of about 2300 students was selected for analysis. The activities were classified as on-campus contacts and…

This study investigated 10-year trends of first-time-in-college (FTIC) and community college applicants to major public institutions in Florida, focusing on how an institution's geographic location affected applicant enrollment patterns. The investigation also examined the influence of geographic location on applicants applying to a single…

This paper describes a quantitative method to investigate the enrollment motives of students, and reports on the application of the method at the University of Utrecht (The Netherlands). The paper discusses environmental, educational/organizational, and image factors influencing a student's choice of a particular university. A quantitative…

A method of projecting an institution's demand for higher education programs is presented. Demand was measured by the dependent variable of number of applications received by the institution. A model of independent variables that determine the demand was presented, including both exogenous variables, such as demographic patterns, national and…

The effect that winning a National Collegiate Athletic Association (NCAA) Division 1 national championship in football or men's basketball may have upon the quantity and quality of undergraduate admissions applications received by institutions was examined. Between 1979 and 1992, 11 institutions won the NCAA Men's Basketball Tournament with two…

The responses from questionnaires (N=182) given to 201 individuals who were provided an opportunity to join the faculty of two research universities (one rural, one urban) were analyzed to determine the factors influencing their decisions to join or not join. Interviews with 60% of the respondents were conducted to gather further information.…