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Student Perceptions of the Relative Importance of Selected Attributes of an Institution of Higher Education: A Conjoint Approach.

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Fraas, John W.; Paugh, Ronald – 1989

A study investigated the relative importance of certain college attributes to the freshmen of Ashland University, a small, private univeristy in Ohio. Five institutional characteristics were examined: availability and variety of financial aid, dorm life (living conditions and food quality), quality of education (quality of teaching, career…

Descriptors: College Choice, College Environment, College Freshmen, Dormitories