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| Culley, James D. | 1 |
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Download full textCulley, James D. – 1974
This paper summarizes the findings of a study investigating the beliefs and attitudes of six key respondent groups regarding issues surrounding television advertising and children. The six groups included in the study are spokesmen for Action for Children's Television (ACT); the presidents and top executive officers of advertising agencies…
Descriptors: Advertising, Attitudes, Children, College Students
