This document contains the transcripts from a workshop to investigate strategies to use in dealing with violence on children's television. The papers given by outside experts include: (1) "Effect of Television Violence on Children and Youth" by Michael Rothenberg, (2) "Implications of the Psychological Effects of Television…

It was hypothesized that if perceived reality is an important factor in determining children's reactions to television, radical differences in the structure of perceived reality should lead to radical differences in its functioning as well. Questionnaires were answered by 153 children from first, third, and sixth grades in a suburban Wisconsin…

Research on children and media has generally focused on the negative impact of media on developing minds. However, a theoretical framework is proposed for thinking about the role of television for American children from a developmental perspective. Instead of focusing on television's effects, television viewing can be examined as is any other…

There are benefits to be gained by integrating social cognition research with communication research, especially with regard to the effects of television viewing on child development. Social cognition brings innovative theoretical and methodological approaches to the field of communication, permits a more complete characterization of the child in…

A study investigated whether excessive television viewing coupled with communication suppression by parents in the preschool years had a distinct impact on the development of communication apprehension (CA) in children and on college-age young people. Subjects (average age 21.8 years and 99% Caucasian) were selected from speech classes at a…

This paper presents a review of research on television viewing and child behavior. The first section of the paper presents a brief historical review of television research. This review includes research on the effect of television on people's lives, the effects of violent content on aggressive behavior and the possible harmful effects of…

A brief overview is presented of the effect of television viewing on the cognitive and affective learning processes of young learners and on the growth of the social interaction skills of this same viewing audience. The main conclusions of the report are that (1) the effects of television viewing are complex and are both positive and negative; (2)…

The purpose of this investigation was to determine whether the impact of television advertising on black children is significantly different from its impact on white children, and if the impact is good or bad in terms of psychological and social development. Following an extensive review of the literature on this subject, an exploratory survey was…

Prompted by the concern of parents and educators with both the process of a child's language acquisition and the amount of time spent watching television, a content analysis of children's television commercials was conducted to see if this form of mass media could be used to stimulate language skills in children. The 36 commercials were drawn from…

Violence and advertising are the most visible of many issues receiving attention in the formulation of policy by govermental agencies, the television industry, and advocacy groups. The role in policy formulation of empirical research that identifies relationships between television viewing, individual thought, and behavior is growing in several…

The findings of this study indicated that children's capacity to comprehend television advertising is primarily a developmental phenomenon, although social and experiential factors may have a moderate positive and a minor negative influence, respectively. Research subjects were 289 elementary school boys of first, third, and fifth grade levels,…

Much of the television American children watch is violent in content. The evidence indicating that this programing increases children's aggressive behavior is not clear-cut, and some studies have shown a decrease in children's aggressive behavior. A study was conducted to test a more developmental perspective on the effects of violent television:…

A questionnaire was administered to 94 fifth grade students to measure their use of television and the relationship of this use to their development and maintenance of stereotypes about occupations and personality attributes. It was hypothesized that the more television children viewed, the more likely they would be to develop stereotyped…

After seven judges had ranked 30 families for observed parental consumer teaching orientations and family television viewing habits, one family was selected for each cell of a 3X3 factorial design for age of children (3 to 5, 6 to 8, 9 to 11) and family consumer teaching orientation (high, moderate, low). These nine family groups were observed…

The relationship of television to the roles of society in caring for and nurturing the needs of the immature child are reviewed by the co-chairperson of the Committee on Children's Television. The roots of society's concern for the young are traced to Hammurabi and television's duality in denying that it influences children to violence, while…