The problem of sex-role stereotyping on television has been studied by trying to develop television materials that are explicitly counter-stereotypic in terms of sex-roles. The development of a new television series "Freestyle," aimed at 9-12 year old children and their families, has led to some important observations about children's perceptions…

This study, a part of a larger project, investigated what children learn about gender roles from cartoons and how these cartoons might color the children's view of the world. A total of 89 children ranging in age from four to nine were sampled from three different locations (a university-affiliated day-care center and two parochial schools near…

Trends in the content and structure of television programs and commercials during children's viewing hours on U.S. network television over the past 20 years reveal a steady decrease in educational programs for children and an increase in violent acts. In addition, characters in both programs and commercials have remained remarkably sex-typed. A…

Children's attention to four cartoons was observed in a laboratory session at the end of a two-year longitudinal study of home television viewing. Age (5 or 7), verbal ability (PPVT-R score) and home viewing history were examined as predictors of visual attention. There were no age differences, but PPVT-R scores were positively related to…

This paper discusses research on the effects of formal features of television programs on children's attention, comprehension, and social behavior. Formal features are defined as visual and auditory events which are not primarily a part of the content or message. Three models of the influences of form and content are discussed: (1) the…

New technologically-oriented cartoons have been developed in the 1980s, and they may influence the attitudes and behaviors of their viewing audiences, who are comprised primarily of male children. A study analyzed "The Transformers" television program (a new robotic cartoon consisting of a mixture of violence, technology, space travel,…

Prompted by the concern of parents and educators with both the process of a child's language acquisition and the amount of time spent watching television, a content analysis of children's television commercials was conducted to see if this form of mass media could be used to stimulate language skills in children. The 36 commercials were drawn from…

Children learn sex-appropriate behavior through the influences of parents, teachers and the media. This study examined the most popular medium, television, and in particular television cartoons and their influence on children's attitudes toward science and technology. The amount and types of science and technology, along with the types of…