Argues for acceptance of multiple forms of PR evaluation. Suggests including such unquantifiables as creativity and attitude in measurements to form a valid basis for action. Discusses six levels of measureability. (MS)

Many large Japanese-owned multinational corporations have established successful subsidiaries in the United States, but distinct ethnic and cultural differences have caused communication problems between Japanese managers and American laborers and business people. Many top executives of the Japanese subsidiaries are sent to the United States on a…

As one views the interface of American and other cultures in international business, the first and most vivid impression is a lack of awareness of cultural differences. Persons are assigned to foreign duty with little if any briefing about the culture they will enter. Two approaches to improving the handling of international business are…

In 1981, Daytona Beach Community College was designated as the site for a national demonstration project to aid older adults in setting up their own businesses--the Older Persons in Small Business (OPSB) program. In summer 1981, outreach to the community, scheduling and promotion of classes, recruitment of instructors, and the development of…

There are a number of opportunities for communication experts to move into fulltime general management. The particular role that they can fill to advantage to themselves and to the company is as generalists with the abilities to analyze, balance points of view, be objective, present issues effectively, and retain a sense of values. Some skills…

In recent years, United States scholars with an interest in international business and organizational communication have begun to notice the success of Japanese "quality control circles." These are small groups, usually composed of seven to ten workers, who are organized at the production levels within most large Japanese factories. A…

To determine the teaching philosophy, the academic and professional background, and the teaching methods most valued by experienced teachers of business writing and technical writing, a study was conducted that involved a search of relevant professional literature and an analysis of questionnaire responses from 24 experienced professionals. Those…

Foreign language skills are necessary not only in international commerce but also in domestic business with the growing Hispanic American population. Many Hispanics have only minimal English skills and prefer to do business in Spanish and use Spanish language media. Because Hispanic Americans account for a significant portion of the consumer…

In light of the gap in the existing literature regarding the effects of participation in various educational activities on occupational performance, the major concern of the study was to determine how the factors of formal educational attainment, work experience, and nonformal educational participation, as mediated by the social psychological…

A formative evaluation was begun of an innovative project funded by the Australian National Training Authority (ANTA) to develop competencies and qualifications in e-commerce. The formative evaluation was designed to focus on inputs, processes, and interim outputs, identifying both good practice and areas for improvement. Findings to date…