The specific purposes of this study were to examine (1) age differences in the sophistication of influence strategies children use to affect parents' consumption decisions, and (2) whether or not parents differentially reinforce such strategies according to the child's age. Data were gathered by observing the interactions of 145 parent-child dyads…

Cover art has long been used as a marketing device for books, particularly with books aimed at young adults (YAs) aged 12 to 18. An examination of some of the teen thrillers published by novelist Lois Duncan since the 1970s yields several discoveries about changes in cover art that come with various editions. Many covers have been resigned to…

A longitudinal study examined both the short term and the long term effects of television advertising on the development of adolescents' consumption-related orientations. Questionnaires were administered to 556 adolescents in a number of schools in a southern state; a second wave of questionnaires was administered to a subsample of 230 of these…

Concerned generally with the preparation of youth for adulthood, this symposium presentation provides a paper that discusses the need for consumer education for Malaysian youth, and also two abstracts: the first reports findings of a study of adolescents' buying practices in Malaysia, and the second is a survey of university students' attitudes…

A total of 734 sixth through twelfth grade students completed two questionnaires in a study that focused on the development of consumer skills, the sources of consumer skill acquisition, the effects of cognitive development and social factors on the socialization processes, and the effects of levels of competency on various consumer skills. A…

Anticipatory consumer socialization is the learning of consumer roles and perceptions, which will be assumed at a later time, such as those that children acquire before they become adult consumers. A survey of 784 adolescents was conducted in a southern state to examine the anticipatory consumer socialization effects of such factors as the mass…

Questionnaires completed by 301 junior and senior high school students provided data for a study of family influences on the development of various consumer competencies, materialistic values, communication behaviors, and attitudes toward marketing stimuli. Family influences were studied in the context of two dimensions of communication…

A study investigated the learning of consumer skills by adolescents, using two theoretical approaches--the social learning and the family communication pattern approaches. It was hypothesized that (1) assuming that parents are more experienced consumers than are adolescents, frequent discussion with parents on consumption matters are likely to…

Questionnaires completed by 607 middle school and high school students provided data about the learning of selected advertising-related cognitions among adolescents and on the short-term effect of these cognitions and other communication variables on adolescent consumption behavior. Among the findings were the following: susceptibility to…