Comprehensive business foreign language instruction must include cultural factors affecting the business environment of the target language. An example of a business German class illustrates the need for: cultural exchange with persons speaking the target language; review and eradication of stereotypes; and studying effects of cultural differences…

Recommendations for integrating instruction in business and foreign languages to prepare future business workers to deal with increasing need for international business-related exchange include: exchange with business instructors abroad; insight into other countries' cultural traditions; and exposure to native speakers. (CB)