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O'Neill, Vincent – 1987
A West German electronics corporation designed a workshop to provide managers with fast access to the American culture through the cues provided in American language. The aim was to promote more effective communication with American business partners through sensitization to American communication styles, their principal modes of expression, their…
Descriptors: Business Administration Education, Business Communication, Cross Cultural Training, Cultural Education
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James, Charles J. – 1978
An analysis is presented of nine textbooks that have been developed in Germany for English language instruction in secondary schools. The purpose of the study is to describe the view that Germans appear to have of the United States as reflected in the information and opinions expressed in these textbooks. It is noted that all the textbooks…
Descriptors: American Culture, American History, Cultural Education, Cultural Images