Three related experiments investigated the impact of happy and sad moods on the processing of persuasive communications. These experiments suggest that subjects in a happy mood are less likely to elaborate the content of a persuasive message than subjects in a sad mood. Sad subjects' attitudes and cognitive responses (in experiment 2, with 87…

Research has increasingly been oriented toward non-cognitive objectives, such as social relationships, anxiety, achievement motivation, and attitudes toward school. Sociometric techniques have been used as a graphic representation of choice of partner, with an intuitive interpretation, the teacher having no objective standards for assessing the…