This study identified a set of six theoretical styles of learning which have as their base the individual's preferential sensory input mode. Styles involved in the study were based upon the visual, aural, haptic, interactive, print, and kinesthetic modalities. A multi-modal paired associates learning test (MMPALT) was used to determine the…

Three purposes of a study of marketing education (ME) instructors in Tennessee were as follows: to identify the activities they perceived to be effective, to determine the perceptual style orientations of those activities as identified by experts in perceptual learning style research, and to develop a framework for instructional planning that…