A study was conducted to test the validity of a media exposure model that posits that editorial tone, communication potential, and utility determine the linkage between an individual's medium assessments and choices. A personal interview readership survey of Nigerian elites who read two high quality magazines distributed by the United States…

A study examined Nigerian journalists' self-reported perceptions of editorial ethics and of the role of editorials in national development, comparing data with an earlier content analysis of the ethics of newspaper editorials. Subjects, 348 full-time, salaried Nigerian journalists on nine national newspapers in two newspaper ownership groups,…

An independent, critical press has been active in Nigeria for a century. Most newspapers are privately owned and publish a range of news and commentary, often critical of the government. The history of the relations between the press and the government during the century, and particularly during the 20 months of rule by the Mohammedu Buhari regime…

Noting the many difficulties in conceptualizing and analyzing development communication, this paper enriches the concept by linking it with a particular form of political, economic, and social organization common to many developing nations--the patron-client network. After a brief review of relevant communication and political science literature…

Comparing the Nigerian press during the colonial period of British rule and the post-independence period, a case study examined two press laws: the Newspaper Ordinance No. 10 of 1903, and Decree No. 4 of 1984 (Public Officers Protection against False Accusation Decree). Using qualitative research methodology, the study investigated how the…

Questionnaires were distributed in the fall of 1984 to a sample of Nigerian public relations practitioners who attended a monthly meeting of the Lagos Chapter of the Nigerian Institute of Public Relations to examine the extent to which they perceived themselves as responsible to Nigerian society. Their perceptions were then compared with those of…

Approximately 500 people were interviewed in a study designed to assess the effectiveness of and response-motivation to a public action campaign in a developing country. It focused on Nigeria's voter registration drive conducted in preparation for that country's first political elections in more than 13 years and explored some factors that…