Fifteen years ago, W. Davison introduced the third-person effect hypothesis, that individuals believe they are less influenced than others by media messages. Although third-person effect is a perceptual bias, Davison believed that individuals act on such misperceptions. Few studies since have tested the behavioral aspect of the third-person…

Recent third-person perception articles suggest that optimistic bias is the mechanism underlying the perceptual bias, but fail to empirically test the assumption. Minority "at-risk" youth are neglected in both literatures, despite the fact that they are frequently the target audience for the resulting campaigns. This study sought to…