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Download full textMueller, Barbara – 1986
A study examined the advertising of Japan and the United States to determine if commercial messages reflect the cultural values of a particular society, thereby indicating the need for specialized campaigns. It was hypothesized that the majority of Japanese advertisements would use the traditional appeals of group, consensus, soft sell, veneration…
Descriptors: Advertising, Comparative Analysis, Content Analysis, Cultural Context
PDF pending restorationReid, Leonard N.; Vanden Bergh, Bruce G. – 1979
A five-point, seven-item semantic differential scale was used to collect data from 130 high school students about their perceptions of foreign-made products and the relation of national stereotypes to product stereotypes. To assure consistency, the same product classes (all products, automobiles, cameras, and mechanical toys) and foreign countries…
Descriptors: Advertising, Consumer Economics, Foreign Countries, High School Students
Ikuta, Takashi; Gotoh, Yasushi – 2001
This paper outlines Japanese children's preconceptions to communication media. In a study, the function of media was divided into two categories--one is an "informational receiving" function and the other is an "informational sending" function. Preconception (consciousness about degree of liking and level of difficulty) of…
Descriptors: Childhood Attitudes, Computer Mediated Communication, Elementary Education, Foreign Countries
Maeda, Jiro – 1980
The development and use of broadcasting satellites in Japan are discussed in this paper. The paper describes the medium-scale experimental broadcasting satellite, YURI, launched by NASA in 1978, and reports that experiments with YURI in the areas of basic technologies in the broadcasting satellite system, experiments on satellite control…
Descriptors: Aerospace Technology, Broadcast Industry, Communications Satellites, Foreign Countries
Takakuwa, Yasuo – 1986
This overview of the development of media education in Japan begins with a discussion of the motion picture as entertainment and the public attitude toward film in Japan during the early years of the century. The introduction of film education into the schools in the 1920s--both teaching by film and teaching about film--is then described together…
Descriptors: Audiovisual Instruction, Computer Literacy, Conferences, Educational Media
Sakamoto, Takashi – 1986
The goals of instructional technology in Japan are enumerated, and significant aspects of the field are presented as follows: (1) an overview of the environment for instructional technology is given in terms of academic societies and professional associations, academic and popular journals and magazines, diffusion of media and budget, and recent…
Descriptors: Audiovisual Aids, Budgets, Computer Uses in Education, Educational Radio
