China has been undergoing a rapid development over the past decades, and rural areas are facing a number of challenges in the process of the change. The "New Channel" project, initiated to promote sustainable development and protect natural and cultural heritage in Tongdao county in China from a rapid urbanization and economic…

Rural mainland China has undergone dramatic changes since the establishment of the People's Republic in 1949. The collectivization of agriculture basically altered the rural arrangement of conventional China. Using a series of mass media campaigns, Mao Tse-Tung to some extent transformed the traditional rural social system to what he envisioned as…

Communication has played an important role in the dramatic transformation of the rural social system in the People's Republic of China since 1949. Mass media in China in the first two decades of communist rule were underdeveloped when compared with that of the Western world. Interpersonal communication, on the contrary, has been proved to be one…

This case study examines the interaction between basic education (primary education, adult literacy, and nonformal adult education) and economic development needs in rural Zhuji County, Zhejiang Province, located in southeast China. In Zhuji, parents traditionally have endured hardships to send their children to school and otherwise encouraged…