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Download full textFujinaga, Tamotsu; And Others – 1996
This study examined culture-specific attachment systems in Japan (including an Okinawan sample), Korea, China, United States, and the United Kingdom, using a questionnaire to measure the relative importance of various categories of interpersonal relations. Subjects were male and female university students and fathers and mothers of kindergarten…
Descriptors: Affective Behavior, Attachment Behavior, Confucianism, Family Relationship
Notar, Ellen Elms – 1993
In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…
Descriptors: Advertising, Affective Behavior, Broadcast Industry, Consumer Protection
