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Transcending Communication Barriers with West Africa.
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Ampadu, Lena – 1987
Americans doing business with West Africans are limited in their ability to communicate successfully in that part of the world because of language, stereotyping, and ethnocentrism. Americans must become accustomed to British patterns of speech and writing. Stereotypes of Africa, its people, and its cultures perpetuated by the media keep Americans…
Descriptors: Business Administration Education, Communication Problems, Cross Cultural Training, Cultural Awareness