This paper presents approaches and perspectives for anyone interested in designing university courses in the field of political communication. These include focusing on a single political figure or a single issue, focusing on a political genre, focusing on the mass media in relationship to political success, focusing on media exploitation, and…

A pragmatic approach may be used in teaching undergraduate courses in political communication. The design of such a course takes account of departmental, university, and community contexts, and focuses on the following six approaches: single figure or single issue; genre; media exploitation; print media; electronic media; and candidate image. The…