Descriptor
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Author
| Cox, Timothy C. | 1 |
Publication Type
| Opinion Papers | 1 |
| Speeches/Meeting Papers | 1 |
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Cox, Timothy C. – 1980
To compete for dwindling numbers of traditional college-aged students and to attract non-traditional clientele, community colleges are becoming increasingly involved in marketing. Commitment to a total marketing concept requires institutional research to identify the college's mission, potential students, and the competition. Those in charge of…
Descriptors: Administrator Role, Admissions Officers, Community Colleges, Cost Effectiveness
