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Download full textOmdahl, Becky L.; Cantor, Joanne – 1993
A study examined a format for fear appeal messages that introduced a threat through one medium (i.e., a segment of dramatic television programming) and the recommended action through another medium (i.e., the verbal presentation of safety guidelines by an adult to a child). Subjects, 138 elementary school children from a middle-class elementary…
Descriptors: Accident Prevention, Affective Measures, Communication Research, Elementary Education
