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Biocca, Frank2
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Biocca, Frank – 1986
Treating the camera as an information technology, this essay shows how the camera is a powerful theoretical disquisition on the nature of form, realism, and scientific vision. The first section presents a history of form, separate from matter, as something collectible in a library or museum. The second section discusses the photograph as a rival…
Descriptors: Epistemology, Information Sources, Information Technology, Information Theory
Biocca, Frank – 1985
Prompted by the dichotomy in mass communication research between active audience and passive audience, this paper (1) establishes and analyzes the theoretical components of the concepts of "activity" and "active audience," (2) traces the intellectual origins of the concepts and their implicit ideological agenda, and (3)…
Descriptors: Audience Analysis, Cognitive Ability, Cognitive Processes, Communication (Thought Transfer)