The purpose of this study is to explore the potential uses of photography and its practical implications as a qualitative evaluation technique. Potential uses are proposed: (1) systematic recording of a program activity; (2) highlighting specific events; (3) illustrating a point; (4) leading the evaluator to specific persons, activities, and…

This paper addresses the question of teacher socialization through contrived images, i.e., the influence of advertising as part of an educational and socialization process. It examines ways in which computer advertisements directed towards teachers influence their perceptions of how computers can and should be used, and how the same advertisements…

An investigation of structural aspects of television messages focused on the interaction between structure and content in the creation of meaning. A preliminary study using quantitative data analyzed 137 television news stories from the commercial networks on the fighting in El Salvador to determine how structural elements were used by…

A study was conducted to compare the relative effectiveness of interactive video (IV) and linear video (LV) as delivery modes for the acquisition of basic photography skills in an independent learning environment at the college level. It was postulated that a self-instructional, self-paced approach would be beneficial because of the wide diversity…

A questionnaire was distributed to 486 two- and four-year colleges and universities with an enrollment of at least 1,000 students in order to determine the extent to which campus media service units were providing nonprint media services to their students and faculty. Administration, distribution services, maintenance services, video production…