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Representation of AIDS in Televised Public Service Announcements: The Discursive Practices of Government in the Constitution of Knowledge about AIDS.
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Myrick, Roger; And Others – 1992
Using a textualist approach (looking at meaning above and beyond overt message elements), a study examined televised public service announcements (PSAs) about Acquired Immune Deficiency Syndrome (AIDS) produced by the Ad Council and the United States Department of Health and Human Services. Both ads identify young people who should be concerned…
Descriptors: Acquired Immune Deficiency Syndrome, Audience Awareness, Discourse Analysis, Federal Government