The Institute of Museum and Library Services (IMLS) is committed to bringing together museums and libraries across the country for conversations dedicated to developing a better understanding of the roles of libraries and museums as providers of public service to communities. The Future of Libraries and Museums in the 21st Century Planning…

Describes the cluster system of targeted marketing analysis, which uses geodemographic analysis to develop understanding of communities at the micro level. Characteristics of some types of neighborhoods found in the United States are described and the use of this approach by librarians conducting community analyses is discussed. (CLB)

This article relates tried, tested, and successful public relations programs in use at school library media centers. A four-step process for developing a suitable public relations program (research, planning, action, and evaluation) and programs that focus on communicating with school staff, administrators, parents, and the community are…

Since no local library can meet the information needs of the community on its own, librarians and local policymakers must look to other existing agencies and channels for support. In every locale are agencies, organizations, and governmental and social service units that daily gather, compile, and disseminate information as one of their missions.…