The needs and characteristics of urban students at 10 urban U.S. colleges and universities were surveyed in 1983. Attention was directed to students' personal characteristics and educational and financial background, why students select and attend the institutions, and how students view programs and services. The campuses were primarily…

Demographic characteristics, interpersonal and academic problems, underlying motives and needs, and ultimate goals of nontraditional students at a four-year liberal arts college were evaluated based on survey responses. The students were enrolled in the spring semester 1981 at a suburban publicly-supported, commuter college, located in the…

The use of an expectancy-value model, common to consumer marketing studies, in analyzing the market position of Cleveland State University was investigated. Attention was focused on showing how consumer attitude concepts and methodologies can be used in developing a strategic marketing plan. Six populations were identified as groups important to…

Results of a recent study of attrition, retention, and transfer within the system of public higher education in Kentucky are summarized. Attrition, retention, and transfer rates are presented by class level and institution for 1979-80. For first-time full-time freshmen, the university system had an attrition rate of 27.9 percent, ranging from 20.6…

The extent to which Tinto's model of college withdrawal has predictive validity in different types of postsecondary institutions was tested during the 1978-79 and 1979-80 academic years. Secondary analyses were conducted on a sample of 2,326 freshman students from 11 diverse institutions participating in project CHOICE (to better inform…

Information about and excerpts from the 1981 "Commuter Institution Index," an annual publication on research on commuter institutions of higher education are presented. The Index provides an overview of the demographic characteristics of responding institutions and the functions most frequently performed by these institutions for commuters. It…

In an effort to identify the motivational factors contributing to student retention or attrition, 487 students at the Mansfield Campus of Ohio State University (MC-OSU), a two-year, commuter campus, were surveyed to determine their characteristics and reasons for choosing MC-OSU and to assess the variances between their perceptions of the real and…