"Targeting an Audience: A Discussion of Relevant Variables and a Test of Priming" is a teaching activity created to further students' knowledge of persuasive message reception and priming--a persuasion tactic often used in advertising by brands. Explanations of intended courses, learning objectives, and rationale are provided to help…

The theorization of multimodality in academic scholarship is disconnected from how it is conceptualized by children. To bridge this gap, we analyzed 75 interviews with children about their digital video making. Analysis of their responses demonstrates children's socially-embedded, age-specific understandings of how modes operate, as well as when…

This article presents the work of two female students in a rural school who were assigned to respond to a Shakespearean text with a Digital Video (DV) project. The study shows how the teacher provided students appropriate time, mediation, and space in allowing them to bring their out-of-school literacies and interests within an academic context.…

Speakers in conversation often tailor referring expressions in ways that reflect beliefs about the knowledge and perspectives of specific addressees. In this study we examined whether such audience design can influence speakers' conceptualizations of referents beyond the conversation. In a Wizard-of-Oz paradigm, participants identified novel…

Pedagogical documentation is a text of multiple voices and audiences. Building on this idea, the study presented here aimed to explore to what degree and in what ways teachers' writing is shaped or constrained by their anticipation of parents as readers of documentation. Bakhtin's concept of addressivity was used to frame teacher--parent…

Research has shown that an audience can make a great difference to a musical performance but limited research has explored this with primary school-aged children. Using an action research study, participants from a primary school choir, students in fifth and sixth class formed into a choir through a compulsory singing programme, were surveyed to…

The author analyzed an attempt to increase authenticity of writing in a middle school English language arts classroom. Drawing on a grounded theory of authenticity developed based on stated needs of a diverse group of students, the author and classroom teacher designed curriculum that sought to help students choose a valued topic, emphasize…

First-year composition courses must balance a range of writing instruction priorities including genre and audience awareness with language instruction, particularly for second-language writers. Despite the attested efficacy of "dynamic" written corrective feedback for language gains in intensive English programs, little research has…

A sense of audience is important in the development of student writing (Many & Henderson, 2005). Research shows students need to consider an audience's attitudes, beliefs, and expectations to be effective writers (Midgette, Haria, & MacArthur, 2007). Therefore, students need learning opportunities in L2 classrooms to develop this ability.…

Purpose: Turnover of presidents in colleges and universities occurs frequently and new presidents are rarely trained to handle communication with the range of stakeholders involved in a campus community, which is one of the most complex tasks their job requires. New presidents need guidance and insight to prepare them for this vital aspect of…

When two people interact, reference presentation is shaped with the intention of supporting addressee understanding, allowing for ease of acceptance, thus minimizing overall collaborative effort. To date, analysis of such "audience design" has focused largely on adult-adult or adult-child interaction but seldom on adult-teenager…

This study aims to identify the interactive metadiscourse markers in the main sections of the articles (introduction, method, findings, results, discussion and conclusion) in the fields of science and social sciences. Designed as a descriptive research, this study employs the survey model. The articles analyzed in this study are a total of 16…

This paper investigates what matters to medical domain experts when setting standards on a language for specific purposes (LSP) English proficiency test: the Occupational English Test's (OET) writing sub-test. The study explores what standard-setting participants value when making performance judgements about test candidates' writing responses,…

Thematic analysis of interviews with 22 managers highlight their perspectives on exemplary and unacceptable workplace communication skills. Exemplary skills were perceived to be relatability, documentation, and audience awareness/adaptation, while unacceptable skills were verbal aggression, deception, and defensive communication behaviors. The…

In recent years, research in multimodality has established the benefits of using multiple semiotic modes like image, sound, and text in digital second language (L2) communication. However, researchers have yet to investigate how L2 learners make meaning through embodied modes--or gestures and facial expressions. Grounded in the social semiotic…