The aim of the research is to explore consumer perceptions of masculinity in advertising and determine the effectiveness of these advertising efforts in offering a brand's version of masculinity to men. The researchers analysed consumer comments posted on advertisements where masculinity is a prominent subject on the YouTube platform. By applying…

In this paper, findings from an investigation into the gender imbalance in swim coaching in Australia, particularly at the higher levels of accreditation, are reported. Stories of the experience of two elite female swim coaches were analysed with reference to the concept of hegemonic masculinity. Analysis found that some male coaches and…

Considerable research has demonstrated the presence of masculine norms in outdoor adventure education. The resulting values and practices function to ostracize or devalue women leaders, a dynamic that often goes unnoticed by men in the field. Although women's and men's perspectives on their experiences have been studied, to date no research…

The COVID-19 pandemic altered the ways that college men experience, interpret, and understand their perceptions of masculinity. This qualitative, phenomenological study explores the lived experiences of 28 second- and third-year men students. Three primary themes emerged from the analysis: navigating and adjusting to change; managing social…

Recruiting cisgender, heterosexual young men for research participation can be a difficult endeavour. This is more challenging with qualitative research studies that require substantial time commitment, or be of a sensitive nature, such as discussions of sex, intimacy, and emotion. These challenges can be amplified with the shift to online data…

This longitudinal study builds on an earlier study of college men's gender identity development (Edwards & Jones, 2009). The findings from the 5- and 10-year follow-up interviews affirm the grounded theory of the original study. The longitudinal aspects of the study also illuminate how men navigated their gender performance and the different…

The paper reports on findings of a qualitative content analysis of four of the sixteen "novels in cartoons" books written by Jeff Kinney. Connell's theory of masculinity underpins this study. The aim of this paper is to answer the following two research questions: What are the most important gender themes in Kinney's cartoon diaries? Can…

Defining leadership and student leader identity often brings a complex and complicated reality for Black students in higher education settings. Leadership identity, models, and practices are often grounded in Whiteness, heteronormativity, and cis-heteropatriarchy, which causes complex ways of understanding leadership. Thus, the purpose of this…

This research is the first to provide insights into the experiences of gay men studying a university degree in Physical Activity and Sport Science (PASS) in Spain. Drawing on Bourdieu's categories, one-to-one semi-structured interviews were conducted with 11 PASS students and ex-students that were subsequently studied through deductive-inductive…

Reggaetón music is very popular among young people of school-age. Thus, we intend to examine the values of equality transmitted in the lyrics of this music genre. Using critical discourse analysis and assisted by the Maxqda software package we analysed the lyrics of 65 of the most popular reggaetón songs of 2020. Results suggest that reggaetón…

In this article, I explore the individual and systemic impact of hegemonic masculinity on college men serving as peer educators in sexual violence prevention programs. This ethnographic study was completed during the 2017-2018 academic year at a public university in the Southwest. Following an organization in the midst of a great deal of…

Purpose: Entrepreneurial intention of students is frequently used in entrepreneurship research as an indicator of creativity, innovativeness and entrepreneurial mindset. The entrepreneurship courses offered by engineering disciplines do not always have the expected outcomes, while differences are observed on students' entrepreneurial intention.…

Background: Studies investigating auditory perception of gender expression vary greatly in the specific terms applied to gender expression in rating scales. Purpose: This study examined the effects of different anchor terms on listeners' auditory perceptions of gender expression in phonated and whispered speech. Additionally, token and speaker…

This article focuses on the concept of masculinity as violence and how hegemonic masculinity ultimately serves as a secondary form of violence among men who survived sexual violence in college. I used Jackson and Mazzei's concept of "thinking with theory" framing both hegemonic masculinity and administrative violence as theoretical…

Increasing rates of gender-based and sexual abuse, coupled with a rise in misogynistic influencers online, have become a growing issue in UK and Irish schools. This paper reports on the findings of a post lockdown study in England and Ireland that piloted workshops on gender-based and sexual violence. While most student responses were positive, we…