Reputation and brand management are topical issues in UK higher education but previous research has often focused on marketing practitioners within higher education (HE) institutions rather than the senior strategic leaders. This paper, however, examines university chief executives' understanding, attitudes, and interpretation of reputation and…

Branding in universities is a topical issue, but arguably few UK universities have fully developed "successful" brands in the manner of commercial organizations. This qualitative paper explores the opinions of 40 opinion formers on which UK universities have successful brands and the associations these brands have. Current literature on…

As competition for top athletes intensifies, and as challenges associated with recruitment increase, universities must develop and employ recruiting strategies based upon attributes that student-athletes identify as important to their decision-making process. The study investigates college choice decision attributes of student-athletes, identifies…

This study investigated the relationship between college reputation, institutional financial health, and quality of education provided to the student. The study used data from a small representative sample of private four-year colleges participating in two national assessment efforts: American College Testing's College Outcome Measures Program…

Strategic planning is discussed as a viable, effective method for coping with change to help an institution achieve its goals. A nine-step model of strategic planning is presented, and the results of a critique of a planning process at a major western research university are described. The nine steps are to: develop a planning culture, planning…

As it is difficult to know how much damage negative publicity can cause or how an organization should react to it, the best measures are seen as preventive. Advocacy or issue advertising, which attempts to tackle controversial subjects and present facts and arguments that will project the sponsor in a positive light, is one such measure which…

Two samples of doctoral program participants were surveyed for opinions about factors of relative importance in their selection of a counselor education program. Replies came from a national stratified sample of 55 programs comprising 249 recent doctoral degree graduates plus a second sample consisting of 211 doctoral program entrants. Data were…

The effect of institutional reputation, college and employer location, and employer's alma mater on hiring practices when selecting baccalaureate-level college graduates was studied. Questionnaires were returned by 91 randomly selected companies. While institutional prestige was not a significant factor in employee selection, accreditation was…

The effect of teacher reputation on student satisfaction and learning was investigated using the "educational seduction" paradigm. "Educational seduction" describes the actions of an entertaining teacher who "seduces" students into believing that they are receiving quality instruction in the absence of adequate…

A study was conducted to determine the types of recognition activities that are valued by students and compare their responses with teachers' perceptions of how youth want to be recognized. It was anticipated that the findings of the study could be used to help home economics teachers and their students plan classroom and youth organization…

The estimation of a comprehensive model describing student perceptions of college quality permits the determination of the relative importance of the influences that affect these perceptions. This knowledge is instrumental for directing efforts toward improving perceptions and for evaluating the effectiveness of changes in recruitment practices.…

Journal publication frequencies of faculty members (N=892) of 81 doctorate-granting special education programs were analyzed with program reputational rankings. Mean program and per-capita frequencies over 5 years were 17.06 and 1.60 (respectively) and correlated positively but weakly with reputational rankings, suggesting that reputation is only…

Results of a national survey describe the extent to which employers employed more PhDs from prestigious doctoral programs in the 1970s than previously. Evidence of a possible shift in program quality as a result is examined. (MSE)

Instructor expressiveness and lecture content were combined with instructor reputation in a 2 X 2 X 2 factorial design to assess interaction effects. Results indicated that reputation interacted with expressiveness but not content, in which students rated positive, high-expressive instructors more favorably than negative, high-expressive…

A national poll of 337 community college presidents on 39 factors affecting institutional image indicates college student-related factors ranked higher in relative importance than factors usually associated with the public relations office. They include student word-of-mouth, student faculty relationships, and student success after college. (MSE)