This study investigates the motivating factors influencing university students' participation in the Green-Smart Campus initiative. The model examines variables from the student's perspective, with a green-smart campus as the exogenous variable, encompassing energy efficiency sustainable buildings, sustainable transportation, waste management, and…

Social media offer an unprecedented opportunity for companies to interact more closely with customers and market their products and services. But social media also present reputational risks as negative word-of-mouth can spread more quickly and widely through these platforms than ever before. This study investigates how companies respond to…

Previous studies have paid little attention to teachers` self or collegial considerations when making decisions about their students, precisely their tendency to avoid being blamed for students` failure. When a teacher is blamed for a student's difficulties, her/his public image ('face') is threatened, and s/he and her/his colleagues can be…

China has become a main host country for international students, but its international programmes for higher education still need improvement. This study aimed to examine the academic challenges that international postgraduates in China face based on Luc Boltanski's idea of ordinary critique. A qualitative research approach was adopted, and data…

This study investigates the impact of university teachers' authenticity on Iranian students' intention to migrate. Moreover, the mediating role of students' authenticity and the moderation of domestic university brands in the association between teachers' authenticity and students' intention to leave for educational purposes has been investigated.…

Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…

In the vigorous trend of international publication as a crucial research performance indicator, English claims the status of the uncontested global language of academic publishing. In this study, after providing a sketch of the policies of writing and publishing in English in Iran (reflected in national policy documents and university bylaws), we…

Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…

The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

The Chinese government promulgated several policies to encourage academics to participate in applied projects. As collaboration with industry on applied projects consequently increased, previous research found that the external funders placed constraints on the applied projects in which the academics were involved. Academics have tried to find a…

While interdisciplinarity has been promoted in universities for decades, research suggests that untenured faculty struggle to receive recognition for their interdisciplinary research. Informed by the microfoundations of institutional theory and discursive legitimation, we examine how members of academic departments participate in the legitimation…

This research aimed to reveal the relationship between the "marketing tactics" used by private schools, "school image" and "parent loyalty". Participants consisted of 812 parents, whose children were enrolled to private schools during the 2019-2020 academic year in Sivas. The research data were collected using…

Purpose: This study aims to examine the effect of experience abroad, academic success and university reputation on students' employability in the Lebanese labor market. Design/methodology/approach: The study uses a between-subject design to identify whether academic success, university reputation and experience abroad have an impact on how…

The purpose of the article is to study the state of the problem of the development of image-related competencies of future physical education teachers in psychological and pedagogical literature. The article analyses the development of the problem of image-related competencies of future physical education teachers by examining philosophical,…

Business education continues to be very popular among students across the globe, however, business schools have been criticised for not preparing 'work-ready' graduates. This paper investigates how business schools enhance organisational reputation, and in particular, how relatively younger and non-accredited business schools compete with…