In the world of social media marketing, colleges and universities can benefit from enhanced understanding of how prospective students use social media. Due to the ever-evolving nature of social media use, there are gaps in the current research regarding how students use social media to aid in their matriculation decision-making. Using survey data…

The ACAP [Assessment, Counseling, and Placement] Center conducts Initial Interviews to all new student applicants. This procedure is essential in identifying important information in terms of physical, psychological and mental conditions of the students. Participants are graduates from the K12 program. It also serves as a contrivance for the…

This article reports research exploring students' perceptions of higher education in traditional and local universities in England and Cuba. The study has explored parallels identified in the course of research-informed teaching that harvested qualitative questionnaire data from students at two English universities. One a Traditional (high-status…

The present study attempts to propose a model integrating different factors that influence the decision-making process of choosing foreign academic destinations for short-term mobility. The theoretical model will be supported by empirical research carried out using a questionnaire administered to students who participated in an exchange programme…

Academic undermatching--students enrolling in colleges that are less academically selective than those for which they qualify--is a barrier hindering college degree attainment. Given the many reasons students undermatch, this phenomenon is likely to continue; yet, we know little about the characteristics that may be related to degree attainment…

This study examined the motivating factors that influenced prospective graduate students' choice in pursuing an advanced degree and choosing an institution at which to study. This article articulates the qualitative piece of a larger study which sought to understand these reasons and why they were important. Interviews from 15 current graduate…

In 2018-2019, North Carolina implemented a loan forgiveness program to recruit talented postsecondary students into teaching majors in needed subject areas. This qualitative case study analyzes the influence of the North Carolina Teaching Fellows Program (NCTFP) on 10 student participants' college, major, and career plans in STEM education to…

Internationalization and the concomitant flow of cultural diversity often associated with it are highly prized by universities; many tertiary institutions claim internationalization of the campus, the curriculum, research, and the student body as a major goal, a key performance indicator. However, in the current climate of global international…

Research on the role brand image plays in higher education (HE) suggests that it is crucial to understand students' perceptions of their university. This study builds on existing empirical work by Alcaide-Pulido, Alves, and Gutierrez-Villar (2017) exploring themes of national and international recognition, economic value, university campus…

Where do Black and Brown STEM doctoral students want to live post-graduation and what are their criteria for making these decisions? This study explored the decision-making process of doctoral students and graduates with respect to their future career destinations. It investigated the regions that were most appealing to racially underrepresented…

Geography of opportunity research has identified places with few or no college options: so-called "education deserts." This study extends this geography of opportunity research, exploring how geographical constraints affect students' choices, particularly the choice to attend a for-profit college. Using the Education Longitudinal Study…

This study investigates how personality and individual experiences influence decision-making processes during the transition into Higher Education (HE). It offers insights into application choices, where applicants employ different quantitative hedging strategies against non-admission. These strategies are assessed by the number of applications…

Higher education has witnessed unprecedented changes in the last two decades -- a highly competitive global market, varying nature of work, industry expectations, learning preferences, advancement in technology, and to top it all a pandemic. To sustain and remain competitive Higher Educational Institutions (HEIs) have shown an increased interest…

A substantial proportion of Latina/o college students enroll at Hispanic-Serving Institutions (HSIs) and emerging HSIs. Utilizing data from the University of California, Los Angeles Cooperative Institutional Research Program, this study quantitatively examines the choice process of Latina/os enrolled at 4-year HSIs, emerging HSIs, and non-HSIs.…

Historically Black Colleges and Universities (HBCUs) are racially diverse institutions. As such, this qualitative study examines the interconnected aspects of the college choice processes and campus experiences of White students attending a public HBCU. Utilizing (Renn and Arnold, "The Journal of Higher Education," 2003, 74, 261)…