This article is a longitudinal comparative case study exploring the market position of Saint Joseph's University and Villanova University -- two private Catholic institutions in Philadelphia, Pennsylvania. At one time, Saint Joseph's and Villanova shared a number of similar characteristics in student demand, faculty characteristics, student outcomes, and financial resources. However, by 2018-19, the similarities in the characteristics of the institutions had changed. This study works to understand the longitudinal market position changes at each institution. The research methodology involved a quantitative approach. The analysis revealed how the market positions at Saint Joseph's and Villanova changed, over time.