ERIC Number: EJ1370522
Record Type: Journal
Publication Date: 2022
Pages: 21
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-1071-4413
EISSN: EISSN-1556-3022
Available Date: N/A
Time to Put Your Marketing Cap On: Mapping Digital Corporate Media Curriculum in the Age of Surveillance Capitalism
Higdon, Nolan; Butler, Allison
Review of Education, Pedagogy & Cultural Studies, v44 n5 p385-405 2022
This study analyzes digital corporate media literacy content. The authors reviewed the various lesson plans and, when possible, "enrolled" in various online media courses. The study had three goals: (1) to determine what, exactly, digital corporate media literacy is teaching children and young people, (2) to see if there is merit in bringing these "free" lessons to classrooms, and (3) to investigate what benefits, if any, these curricula may have for teachers and classrooms.
Descriptors: Media Literacy, Media Education, Marketing, Corporations, Lesson Plans, Curriculum, Mass Media Use, Labor Force Development, Community, Citizenship, Safety, Individual Differences
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A