Latino men, part of the nation's largest and fastest-growing minority group, stand to benefit from new knowledge related to factors that positively influence college persistence. In this study, the investigators examined whether "machismo"--a multidimensional and gendered social construct--was directly and indirectly associated with three outcomes associated with postsecondary success: connectedness at school, ethnic identity, and support-seeking behavior. Hierarchical moderated regression analysis on data from 140 mainly Mexican American undergraduates partially supported the hypotheses. Implications for college counselors and program coordinators are discussed, along with limitations of the study and areas for future scholarship.